Check Out the Crossroads Cultural District!
Located in the heart of downtown Greenfield.
Do you like to step off the beaten path and discover new delights in unexpected places? Visit the Crossroads Cultural District and find something cool and different in every corner; Greenfield proves the adage that great things come in small packages. Check out our quirky, small, old-fashioned, full-service New England town that’s enjoying a blossoming of arts, music, history, and culture as more and more artists of all stripes discover this easily-accessible yet hidden Western Mass treasure, located less than a mile east from exit 43 on Interstate 91.
The walkable District is a half-mile stretch where you'll find:
- Food from all over the world as well as our own Connecticut River Valley, from upscale to diner to grab-and-go.
- Shops offering books, records, handcrafted gifts, clothing, jewelry, toys, antiques, and more.
- Four downtown public gathering spaces: the Common, Veterans Mall, the Fiske Avenue Pocket Park, and Energy Park, where you can also catch a free summertime concert in the bandshell.
- Public art - murals, sculptures, banners, painted parking meters - as well as rotating shows at Greenfield Gallery, where you can also purchase local crafts.
- First-run movies and interesting revivals on one of seven screens at the Greenfield Garden Cinemas where you can enjoy a beer with your popcorn.
- Welcoming bars and taverns.
- Music and performance venues Hawks & Reed Performing Arts Center, 10 Forward, and the LAVA Center, where you can find local, up-and-coming artists and nationally known names. See our calendar for schedules.
- Events such as our weekly Farmers' Market (May through early November), May's BeeFest, the summertime Coop Concert series, or September's Franklin County Fair Parade or Vintage Days.
From a painted parking meter to a mural that covers the side of a building, from a single busker to a world-renowned band, there’s always something to find in the Crossroads Cultural District!
What is a cultural district?
Launched in 2011 by an act of the state legislature, Cultural Districts designated by the Mass Cultural Council drive economic growth, strengthen our distinctive local character, and improve the quality of life of families across Massachusetts. By supporting arts, humanities, and science organizations, Cultural Districts attract tourists and entrepreneurs, which in turn help communities foster their cultural sector and expand their tax base. And that benefits everyone. Greenfield received its Cultural District designation in 2016.
Where is the cultural district?
Located near the junction of Route 2 and Interstate 91 (exit 43), with the Mohawk Trail (2A) and scenic Routes 5 & 10 running directly through it, the Crossroads Cultural District in Greenfield is aptly named. Originally the crossroads of the Boston-Albany and Montreal-New York travel ways in the 18th and 19th centuries, Greenfield is now the perfect spot for skiiers, cyclists, and leaf-peepers to stop for a spell, and for its residents to spend time enjoying what the city has to offer.
Where can I find art in the cultural district?
You can use the map below to find all kinds of art in the district!